WHAT IS HYALURONIC ACID?
Hyaluronic Acid, also known as “the water molecule,” is a powerful hydrator that locks in moisture, diminishes the signs of aging and plumps the skin.
A NATURAL OCCURRING SUBSTANCE FOUND in the BODY
Hyaluronic Acid (HA) is a natural occurring substance in the body that plays a vital role in keeping our skin youthfully hydrated. Hyaluronic Acid is powerful humectant (an element that attracts and binds water molecules together) with the amazing ability to hold up to 1000 times its weight in water. As we get older, natural levels of Hyaluronic Acid decrease and our skin loses it moisture.
HYDRATION is the FOUNDATION of HEALTHY SKIN
According to research published in the Journal of Drugs in Dermatology, “One of the main characteristics of youthful skin is its large capacity to retain water, and this decreases significantly as we age.”¹ Skincare scientist believe this decrease in Hyaluronic Acid “accounts for “some of the most striking alterations of the aged skin,”² such as:
- Visible loss of plumpness, firmness + elasticity,
- Fine lines + wrinkles
- Dry + irritated skin
THE WATER MOLECULE in a BOTTLE®
The Water Molecule in a Bottle® is a Hyaluronic Acid serum. Its active ingredient, Sodium Hyaluronate, is a derivative of Hyaluronic Acid that can better penetrate the deeper layers of skin. In skincare, the terms “Hyaluronic Acid” and “Sodium Hyaluronate” are often used interchangeably.
THE SCIENCE of HYALURONIC ACID
Numerous scientific studies validate claims that Hyaluronic Acid is a “miracle moisturizer.” When topically applied to the skin, Hyaluronic acid grabs water molecules out of the environment and binds them to the skin “increasing the water content of epidermis.”¹ This delivers incredible benefits to the skin.
“SIGNIFICANT MOISTURIZING EFFECT"
A study published in the Journal of Clinical and Aesthetic Dermatology on the “Efficacy of a New Topical Nano-hyaluronic Acid in Humans” found “a statistically significant moisturizing effect was observed with hyaluronic acid” and skin treated with HA was “up to 96%” more hydrated than untreated skin.³
LOCKS IN MOISTURE
Not only does Hyaluronic acid moisturize the skin, it keeps the skin hydrated by locking in that moisture. According to clinical observations, applying Hyaluronic acid “forms a protective layer which provides a barrier preventing transdermal water loss.”¹
Hyaluronic acid nourishes dry and cracked skin with moisturizing water molecules. According to researchers, “Hyaluronic acid gives immediate smoothness to rough surfaces”¹ when applied to the skin.
Besides moisturizing and hydrating the skin, the binding of water molecules around hyaluronic acid produces a swelling effect that plumps up the skin, improves firmness and increases pliability.
IMPROVES FINE LINES + WRINKLES
Various studies measuring the effects of topical Hyaluronic acid conclude, “HA was associated with significant reduction of wrinkle depth.”⁴ With one group of researchers reporting a “decrease the depth of wrinkles (up to 40 %.)”³
SAFE ON ALL SKIN TYPES*
Besides being incredibly effective, skincare products, Hyaluronic acid doesn’t feel greasy and is safe on oily skin types. In addition, researchers theorize that because “HA has no species specificity” it “does not pose any risk of allergy.”¹
¹ Narurkar VA, et. al. “Rejuvenating Hydrator: Restoring Epidermal Hyaluronic Acid Homeostasis With Instant Benefits.” The Journal of Drugs in Dermatology. January 15, 2016.
² Poetschke, J, et. al. “Anti-wrinkle creams with hyaluronic acid: how effective are they?” MMW Fortschritte der Medizin. May 25, 2016.
³ Jegasothy, SM, et. al. “Efficacy of a New Topical Nano-hyaluronic Acid in Humans.” The Journal of Clinical and Aesthetic Dermatology. March 7, 2014.
⁴ Pavicic, T, et al. “Efficacy of cream-based novel formulations of hyaluronic acid of different molecular weights in anti-wrinkle treatment.” The Journal of Drugs in Dermatology. September 10, 2011.
WHAT IS RETINOL?
Retinol is a powerful derivative of Vitamin A, and synonymous with high end, anti-aging skin care. The molecules in our retinol formula are small enough to penetrate deep into the sub-dermal layer of the skin to benefit the skin on many levels.
Retinol promotes the regeneration of new skin cells. This stimulates cellular turnover as the skin sloughs off its dead or damaged outer layer and replaces it with the fresher, healthier layer of skin cells. This natural exfoliation softens fine lines, repairs hyperpigmentation, makes complexions more radiant and can even shrink the appearance of pores. In addition, Retinol stimulates collagen and elastin production, helping the skin become stronger, more flexible, and firmer.
THE SCIENCE OF RETINOL
Scientific studies demonstrate the “topical application of retinol significantly affects both cellular and molecular properties of the epidermis and dermis,”¹ revitalizing many important skin functions that breakdown as we age.
When absorbed by the body, retinol is converted into the active form of Vitamin A, retinoic acid. The body uses this retinoic acid to “synthesize collagen”² the proteins responsible for maintaining the strength, flexibility and elasticity of skin. This provides impressive anti-aging results, helping skin look healthier, younger, firmer, and more supple.
Retinol regenerates new skin cells, triggering cellular turnover which allows the body to naturally exfoliate dead and damaged skin cells that accumulate on the skin’s surface. This cleanses the skin of debris that clogs pores and leads to acne, revitalizes complexion by getting rid of dead and damaged skin cells that leave skin looking dull and splotchy. Exfoliating also minimizes the appearance of aging by smoothing fine lines and diminishing sun spots.
Repair Sun damage
Findings published in the Journal of Dermatological Therapy report “Retinoids are capable not only of repairing photoaged skin at both the clinical and biochemical levels but their use may prevent photoaging.” This means Retinol can help correct hyperpigmentation as well as brown spots that result from UV exposure. Retinol’s ability to stimulate cellular turnover exfoliates minor discolorations away. Retinol also contains a photo protective antioxidant that helps protect against brown spots from forming in the future.
¹ Kong R, Cui Y, et al. “A comparative study of the effects of retinol and retinoic acid on histological, molecular, and clinical properties of human skin.” Journal of Cosmetic Dermatology. March, 2016.
² Kafi R, Kwak HSR, Schumacher WE, et al. “Improvement of Naturally Aged Skin With Vitamin A (Retinol).” Archives of Dermatology. May, 2007.
³ Singh M1 Griffiths CE, “The use of retinoids in the treatment of photoaging.” Dermatological Therapy. September, 2006.